Aug 3, 2020
Today’s environment has provided opportunities for REALTORS® to help their communities grow. One of these ways is to create your own media source as a mouthpiece in your community, which is exactly what our guest has done. Aaron Masliansky joins Monica on the show today to talk about the podcast he created, and the impact it’s had on him both personally and professionally.
In these uncertain and unprecedented times, we need some new solutions for marketing opportunities and ways to connect with our clients and followers. Aaron invests with his community through his podcast that highlights the many different people in his area and shares their stories. He talks about what hurdles he overcame to actually get started on the podcast, and how the focus of the podcast evolved over time.
Aaron talks about the impact of his podcast. Not only is he garnering more attention for himself and attracting guests to be on his show, but he’s also been able to do interviews with very notable people in and around his community. As he learns from his guests, there is a change within as well as a change in others.
Aaron uses the skills he’s learned from real estate to help guide his conversation in interviews with his guests. Just letting people speak is important; you learn through the conversation and the more you practice, the more you can hone your technique. Don’t let your uncertainty keep you from moving forward — you’ve got nothing to lose!
There are many outlets to explore, depending on what you’re interested in and what you’re good at. It’s not necessarily the medium that matters, but what makes you feel comfortable and what resonates with you. There isn’t one right way to create content for your followers or your community. The podcast medium does allow for more in-depth conversation than some other mediums.
Aaron and Monica talk about how you can reach success through the podcast medium. While success is different for everyone, Aaron’s success comes from being to shine a light on the guests who come on his show, and make a positive change in their lives. Aaron and Monica talk about the impact the podcast has had on Aaron’s real estate business. One of the best ways to get business is to be well-connected in your area, and not just in the real estate business! Continue to show up in person and in ways people can see you.
Monica and Aaron talk about finding a platform that works for you. Whether you’re introverted or extroverted, like photography or prefer writing, there is a platform for you to create and have your voice heard. The most important thing is keeping it authentic for yourself.
The possibility of burnout is real and likely, especially if your content is in addition to a full-time job or other obligations. Aaron talks about the way he has streamlined his podcast production, as well as other tips and tricks he has for preventing burnout.
If you want to do something like this, make sure you give it some time. Don’t worry if it’s not perfect right away. It may take time to get the results you want. Have some fun while you figure it out! Aaron’s final word for listeners is to go to what you enjoy and be passionate about whatever you do. You never know what doors you might open for yourself or others.
“It doesn’t matter the medium. I don’t think the medium matters, it’s how you feel comfortable.” — Aaron
“Because I have this platform, I have given someone this opportunity to have the light shined upon them.” — Aaron
“One of the best ways for REALTORS® to get business is to go about their life in the community they live in.” — Monica
Links to the Podcasting Handouts on Monica’s website:
Online learning.REALTOR for NAR Online Education
Training4RE.com — List of Classroom Courses from NAR and its affiliates
Monica's Facebook Page
Aaron Masliansky lives with his family in Skevanston, which is an area of Skokie that has an Evanston mailing address and school districts. Residents have dubbed the area Skevanston because of the mix of both towns.
Aaron is a REALTOR® at Dream Town Realty in Evanston and is connected with his local and global community. He is a Young Professional Ambassador with the Chicago Council on Global Affairs. a fellow with the UNA Chicago Engage an Embassy Fellowship, on the Global Real Estate Council at the Chicago Association of REALTORS® and on the Young Professional Committee with Illinois Holocaust Museum & Education Center.